As a client, the best way to establish a great working relationship with an agent is to get to know them. So, who is Paul Rily?
We could tell you that he brings a winning mix of enthusiasm, customer service and honesty to ensure a hassle-free sale of your property. Or we could tell you that his 25 years of experience has led to his stature as one of the top agents in the Noosa area, with a proven record of impeccable service. All of this is true, but let’s be honest, it’s just marketing jargon.
In this article, we cut through the PR by throwing a bunch of questions at Paul, giving you a little glimpse into his life and what makes him tick. As you’ll learn, he’s basically a sci-fi nerd who loves being on his boat. Let’s find out more.
Where did you grow up?
Mungindi. It’s a small township on the NSW/Queensland border, which back then including the surrounding districts had a population of around 1,000 people. It was a fun place to grow up as we pretty much had the run of place as kids to be honest. We used to run riot around there.
When did you move to the Sunshine Coast and how has the area changed since then?
I moved to Tewantin on April Fool’s Day in 1999. It’s changed a lot – I remember it being a sleepy little town. There were probably around 15,000 houses in the Tewantin/Noosaville area back then, now there’s 45,000. The whole of Noosa Outlook was only just coming on board with land sales and we were selling blocks of dirt for $45,000 – $60,000. Now you’d be hard pressed to buy a block for under $700,000.
How long have you been in real estate and what made you want to pursue it as a career?
Going on 25 years now. I just fell into it to be honest. I was looking for a job back when I was living in Toowoomba and at stage a real estate agency were the only people who would hire me.
Do you remember your first year on the job?
I started out as a Sales Creator for a company called Kate and Co. I would man the front office from 7am to 9am, then from 9am to 5pm I would do cold calling knocking on people’s doors, then back on the front desk until 7pm. I would have to bring in ten leads a month in order to keep my job, and they would have to turn into at least five listings! I remember I got bitten by three dogs in my first year on the job while doing the door knocking. And some people would even answer the door naked, which was odd.
In what ways has the property game changed since you first began working in the industry?
Liability for sure. When I first started a contract was only two pages long, now they’re at least 18. People also have so much more access to information now, so they’re far more clued in and less naive. And there weren’t any marketing campaigns like we have now – we used to take the photos and do the write ups ourselves. Sites like realestate.com.au didn’t exist when I first started. We used to drive buyers around and show them ten houses in a day. Now they can go online and decide instantly if they want to inspect a property or not.
What’s the best thing about working within the Noosa/Tewantin market? And what’s the most challenging or frustrating aspect?
The best thing is where we live, which is one of the best places in the world. Working in real estate gives me the opportunity to manage my time to suit my lifestyle and have the time to be with family and friends and enjoy living here. The most frustrating thing? Working on Saturdays. I guess that’s not so much about working in Noosa but the industry in general. Every agent knows that’s one of the downsides of working in property, but it’s part of the job!
What advice would you give to people looking purchase a home in Noosa/Tewantin?
Whether you want to buy here, or anywhere really, the basics are the same. Get in touch with a good finance person, a building inspector and a great agent.
What aspect of your job do you find the most rewarding?
The friendships you create from working with clients.
What’s the weirdest thing that’s ever happened to you on the job?
I had a client living on a yacht in Tin Can Bay. Back then there was obviously no DocuSign – you had to get a real physical signature on a contract. So I had to drive out to Tin Can Bay, jump in a tinny and drive out to his boat to get the signature. That was pretty funny.
What is your most satisfying achievement?
This sounds cheesy, but it’s true – getting great results for clients and seeing them happy.
If you could go back in time, what professional advice would you give to yourself with all the knowledge you have now?
Get the hardest tasks of the day done first.
What separates a great agent from an average one?
A great agent will actually be invested in their clients’ future. Average ones are only out for themselves.
If you could change one thing about the industry, what would it be?
What does your own ultimate dream home look like? What kind of style is it, where is it and what kind of luxury features does it have?
A contemporary style of home with deep water access. To be honest I’m actually not too fussed what the house looks like. Having a jetty on my back doorstep is all the luxury I need! I love being out on the water on a boat.
What’s your favourite TV series of all time?
The Walking Dead or Battlestar Galactica. I’m a bit of a sci-fi nerd!
Favourite film of the last six months?
Avatar: The Way Of Water. It’s pretty amazing – it just sucks you into a whole new world.
If you could only eat one dish for the rest of your life it would be…?
Name three of your all-time favourite songs.
U2 – One
Pearl Jam – Black
Xavier Rudd – The Son Of A Father
If I didn’t work in real estate I would probably be….?
What will be will be. I have no idea who said it.